Context: Toys are best when they are simple, allowing one to fully explore their imagination. Even simple, natural actions can be joyful. Problem: To create a universal toy primarily fabricated from wood. Solution: Manipulating objects is one of the most primal human acts. By designing a toy that allows one to re-experience the childhood fascination connected with picking things up we can help them appreciate the simple joys of childhood again. Brand Strategy: Simple geometric shapes and wood constructions lend a classic yet modern feel to The Claw. The cord and wood aesthetic would fit in to nearly any style of home or office.